Current Game-First Decision Credits Menu

DEFINITION OF THE DECISION OBJECT:

• • It defines the commercial object being examined: brand, product, service, initiative, proposition, plan or consequence.

GOVERNANCE CYCLE:

• • A defined period or stage where DSN checks that an approved decision is still being followed as work moves forward.

DECISION RECORD INFRASTRUCTURE:

• • Every substantive DSN engagement creates, updates or references the Decision Record. Knowledge architecture emerges as records accumulate.